This new type of restaurant customer can browse your menu, select their items, input their entire order including all necessary modifiers to customize their order and, at your option, pay for their order with a credit card or gift card, all online. All this is done by the customer instead of by the restaurant staff! This means there is ZERO restaurant staff involved in the order placement and payment of these online orders. This means less labor cost for the restaurant and the exact order for the customer. It doesn’t matter how many customers are ordering at the same time, as the online ordering system handles any number of customers without putting anyone on hold. No peak period delays or scheduling issues do to order taker staffing issues with online ordering; the customer schedules their pickup or inputs their delivery information. Plus the customer is prompted with appropriate suggestive selling and shown menu pictures of additional items to increase the size of their order.
All this with NO opportunity for the restaurant’s staff to make an error taking, transcribing or placing an online order. In this scenario, the restaurant POS system connects electronically with the internet-based online mobile ordering system and handles the customer’s order; it is electronically entered in the restaurant POS system with the payment recorded, the guest check printed and the order sent to the appropriate kitchen order printers or kitchen video displays. All this is done without any order entry labor or messed up orders. Amazing! Customers also enjoy not being rushed to complete their order and the opportunity to explore the entire menu at their leisure.
Today’s restaurant customer is finding your restaurant and placing their order via their Smartphone. Mobile marketing for your restaurant is a must; 70% of American cell phone customers are using a Smartphone.
The online order got you this customer but how do you get them to order again? A mobile loyalty system tied to your restaurant POS system or credit card merchant account is the answer. It is much cheaper to increase an existing customer’s business than to find a new customer.